Auction Technology Group reaches 100th white label customer milestone

  • Onboarding of Elstob & Elstob follows string of white label wins for ATG
  • Auction houses benefit from a combination of the best technology solutions alongside access to unrivalled bidder numbers on ATG’s marketplaces

Auction Technology Group (ATG), the operator of the world’s leading marketplaces for curated online auctions, has signed its 100th white label customer, Elstob & Elstob. The Yorkshire-based auction house already lists its auctions on ATG’s art & antiques marketplaces and

The partnership will enable Elstob & Elstob to offer bidding for timed and live auctions on its own website whilst simultaneously benefitting from access to the global audience of bidders on and, maximising the value of the assets they sell for consignors.

David Elstob, Director, Elstob & Elstob, said, “We are excited to be increasing the number of timed and live sales in the knowledge that we will benefit from the high volume of bidders brought to us by and Managing over 20 sales this year will be a big ask of our still small team, therefore I felt we needed to simplify our back-end processes. ATG has worked brilliantly with Webreality to ensure a seamless integration into our website.”

ATG’s partnership with Elstob & Elstob follows the onboarding of a number of other major auction houses onto its white label in the past three months. These include Sworders and Anglia Classic & Modern Car Auctions on, In 2 Corporate on industrial & commercial marketplaces and, and Karl & Faber on the German art & antiques marketplace

Richard Lewis, COO, ATG, commented, “We are delighted to welcome Elstob & Elstob to our White Label product – the 100th auction house to date. Empowering auctioneers is our core focus at ATG, and we are thrilled to see so many businesses reaping the rewards from our ‘best of both worlds’ White Label product. Our team works tirelessly to deliver impact for our partners, helping auctioneers flourish by bringing them a combination of the best technology solutions along with visibility and reach through our marketplaces. We look forward to continuing our mission of serving one of the best loved industries in the world.”

ATG’s best in class Global Auction Platform (GAP) White Label product provides auctioneers with a host of benefits, including simplified sign-in for bidders and multi-language support capabilities – a feature that was introduced in the second half of 2020. The onboarding process is seamless and redirects all online traffic from auctioneers’ existing sites to their new White Label. This allows businesses to retain their SEO capabilities and ensures that visibility remains strong amongst their online audience.   When combined with ATG’s digital marketplace, which attracts over 35 million visits and generates over 14 million bids per year, it provides auctioneers with a true “best of both worlds” online solution.