ATG welcomes 70th white label customer on thesaleroom.com

Auction Technology Group (ATG), whose technology powers the live and timed online auctions of hundreds of auction houses across multiple verticals, has welcomed the 70th auction house to go live with its best in class GAP (Global Auction Platform) White Label product.

Starting from this month, Dreweatts will list both its timed and live auctions simultaneously on its own website and ATG’s art and antiques marketplace thesaleroom.com – a testament not only to the products, but also to ATG’s unparalleled track record in consistently delivering services that exceed customer expectations.

Richard Lewis, COO of Auction Technology Group, said, “In March 2006 Dreweatts became the first auctioneer to run a live sale on thesaleroom.com. We are delighted that they are now running timed sales across both their website and thesaleroom.com. We look forward to promoting Dreweatts’ forthcoming schedule of timed and live sales.”

One of the main drivers behind Dreweatts’ decision to choose ATG’s GAP White Label was the ability to list both timed and live auctions simultaneously on their own site and thesaleroom.com. Dreweatts also wanted to streamline all processes from uploading sales to bidder management.

Jonathan Pratt, Managing Director of Dreweatts said, “Timed auctions are an important growth area and we are excited about the prospect of increasing the number of our timed sales knowing that we will benefit from the high level of bidders brought to us by thesaleroom.com. Our decision to use ATG’s white label was also driven by our desire to simplify our back-end processes. ATG has worked well with our partners to ensure seamless integration with Evo-Soft and Webreality.”

As part of the integration, ATG created an archive of over 500 past auctions on the Dreweatts website and thesaleroom.com, and brought in new features to make sign-in seamless from the Dreweatts homepage.

ATG’s GAP White Label was launched in December 2018 to give auctioneers bidding functionality on their website in parallel to listing on ATG’s unrivalled international marketplaces.