Sarah Highfield

Sarah joined ATG in May 2025 and has previously held numerous C-Suite roles such as Chief Financial Officer of Away Resorts Ltd and Chief Executive Officer of Elvie, the female technology firm, where she previously served as Chief Operating Officer & Chief Financial Officer. Sarah was also the Group Chief Financial Officer of Costa Coffee for over 5 years, including during the £3.9bn sale to The Coca-Cola Company, and is currently on the Board of Coats plc where she is a Non Executive Director and Chair of the Audit and Risk Committee. 

Sarah brings extensive financial experience through her previous roles with global businesses and is passionate about sustainability and the circular economy.

She has a BSc in Mathematical Sciences from the University of Birmingham and is a qualified accountant, Chartered Institute of Management Accountants.