Our purpose and strategy
We believe in a world where millions of objects can be traded online at the best possible value through our channel of green commerce that gives new life to all things timeless, sustainable or reusable.
Unlocking the value of the second-use market, for good.
We exist to unlock the value in the second, third and infinite reuse of the world’s items, from the every-day to the high value. All through auctions curated by trusted experts; and all for the benefit of auctioneers, their consignors, buyers and our planet.
By giving millions of items multiple lives, we are accelerating the growth of the circular economy and creating a new global channel of sustainable commerce.
Our employees come to work each day to make their piece of the auction ecosystem better by making buying or selling second-hand goods easier and faster.
Their efforts lead to more auctioneers selling more assets, in more categories, online, and more buyers from around the world, placing more bids. This generates a virtuous circle of growth between auctioneers, those who consign to auctioneers, and a massive pool of interested bidders searching across an incredible range of specialised and unique second-hand items. All reducing the need to buy new.
Our goal of unlocking this value underpins our entire business strategy as we continue to commit to leading the structural transformation of the auction industry as a trusted partner to auctioneers, their consignors, bidders, our people and our community.
Our mission is to be the global auction marketplace provider connecting bidders, businesses, collectors, contractors, dealers and consumers to an under-explored world of items curated by thousands of trusted auctioneer experts.
We aim to lead the evolution of the online auction industry from offline to online in two ways: by being the trusted partner to auctioneers; whilst simultaneously opening up the world of auctions to trade buyers and consumers alike.
For auction houses
We operate a shared success model with auction houses. For auctioneers, ATG's strategy is to provide the best suite of integrated technology and services combined with the largest active bidder base, which together enable them to generate the highest possible asset values for their consignors while running their auction houses cost efficiently.
We do this by providing auctioneers with the most complete and impactful set of integrated online services and capabilities in the world, including:
Global online marketplaces
Impactful digital marketing
Cost-efficient back office software
Premium, customisable white label
For bidders, ATG provides access to the widest array of specialised and unique items in the world offered in a curated online auction buying experience.
We invest heavily in marketing activities to bring new bidders to the world of auctions, and to make sure that existing bidders don't miss out on their favourite lots.
And we continually invest in our technology to ensure that we offer a bidder experience that is simple, secure, convenient, and enjoyable to use. So that bidders return time and time again.