the-saleroom records busiest ever month with 2 million visits
Record number of bidders visit and bid on auctions at the saleroom in November, leading to a phenomenal increase in traffic for the UK’s leading auction website.
November 23, London: The saleroom, the UK’s number one website for art and antiques auctions, announced today that visits on the website hit 2 million in the 30-day period leading up to November 20. This represents an uplift of 35% for the same period in 2014. Page views which are the best indicator of activity on the site surpassed 20 million during this period. The site now attracts over 840,000 unique visitors per month with the growth showing no signs of abating.
Recent technological upgrades on the saleroom, including the launch of a new responsive website and the ‘browse by category’ functionality, have significantly contributed to this jump in traffic. The website experienced exponential growth in 2015 from the sales of 621,000 lots, with a 16% year-on-year increase in lots sold. This year the site will host 4,900 auctions, a 10% increase on 2014.
Richard Lewis, Chief Operating Officer for ATG Media, the parent company of the saleroom commented, “We have reached a huge milestone with the saleroom hitting 2m visits this month. As leaders and pioneers in webcast and timed auctions, we are constantly innovating to bring more benefits to our auctioneers and bidders. The 2 major investments we’ve made recently on the saleroom have been a great step in this direction. Firstly, we enhanced SEO to allow bidders to find us more easily online. Secondly, we improved user experience across all devices, leading to a substantial increase in auction registrations. We are committed to being at the forefront of e-commerce technology; creating solutions which improve the bidding experience and help auctioneers grow their business.”
The saleroom has also experienced a surge in international bidders in the last year, with the growing demand for European arts and antiques in overseas markets. Gemma Carver, Chief Marketing Officer at ATG Media commented, “We continue to expand internationally, with overseas bidders accounting for over 20% of the visits to the website. In the last financial year, we’ve witnessed double digit growth in traffic from China, Japan, Singapore, South Korea, Russia, Germany and Canada. Our growing international audience is indicative of the impact of digital technology on buying behaviour, and how it continues to change the landscape for auctioneers and bidders worldwide.”